If you've ever searched for logo pricing, you've probably seen everything from $5 on a marketplace to $50,000 from a big agency. So what should you actually pay? The honest answer: it depends on what you need the logo to do.

Why logo prices vary so much

A logo isn't just a picture, it's the face of your business. The price reflects the thinking, research, and craft behind it, plus what you receive: concepts, revisions, file formats, and whether it comes with a wider brand system.

The three levels of logo design

Starter (around $99)

Perfect for a startup or side business that needs a clean, professional mark to launch. You'll typically get a couple of concepts, a few revisions, and high-resolution files. It's affordable and does the job.

Standard (around $199)

The sweet spot for most small businesses. More creative exploration, unlimited revisions, full source files, black-and-white versions, and a brand color palette, so your logo works everywhere from your website to your storefront.

Premium (around $499+)

A complete branding solution: multiple premium concepts, a full brand guide, social media kit, and stationery design. This is for businesses that want to look established and consistent from day one.

A cheap logo can cost you far more in lost credibility than you saved. Your logo is often the first impression a customer ever gets.

What to look for (beyond price)

  • Source files: make sure you get vector files (AI, EPS, SVG), not just a JPG. Without them you can't scale or edit your logo later.
  • Revisions: good designers refine until it's right, check how many rounds are included.
  • Ownership: confirm you fully own the final design.
  • Versatility: your logo should work in color, black, white, and at tiny sizes.

The bottom line

For most small businesses, a logo in the $199–$499 range gives you a professional result you won't need to redo in a year. It's an investment in how seriously customers take you.

Want a logo that captures your brand perfectly? Book a free consultation and let's talk about what's right for your business.